Bada

bada : ocean, sea

Samsung bada is a smartphone platform , which is created for wide range of device, unveiled in 2010. “bada” is a Korean word that means “ocean” and “seashore”. “bada” in itself embodies the open possibilities of the ocean: it can accommodate the various applications created by developers and it provides an interesting new space that offers unprecedented enjoyment to its users.
bada is a new blue ocean of mobile applications for developers, and customers will have a wider choice of smartphones with cost-effective yet powerful bada-powered phones. 

History of bada

Samsung bada has a long history of almost 10 years. During this time, it has been Samsung's proprietary platform, having been deployed in many successful handsets. To make the proprietary platform smarter, we added exciting features such as multipoint-touch, 3D graphics, an enhanced UI, and of course, application downloads and installation, and so bada was born. Samsung bada is proven to be reliable with its success history and also enhanced with its new features.

 

Vision of bada

The vision of bada is “Smartphone for Everyone”. bada’s main goal is not to compete with other existing smartphone platforms. Instead, bada will turn Samsung’s conventional customers into smartphone users by providing cost-effective smartphones. This means that bada will open and extend a new smartphone market, which does not exist in the current mobile market. bada will create a new smartphone market, which will turn into a new blue ocean. 

 

Source : www.bada.com